EUDAIMONIA

Branding

EUDAIMONIA's design inspiration comes from "relationships". People will have numerous relationships in their lifetime, some may make them happy, but some are not. EUDAIMONIA will be a good place to go when people want to escape from their troubles for a while and have some peace of mind.

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EUDAIMONIA is a Greek word literally translating to the state or condition of 'good spirit', which is commonly translated as 'happiness' or 'welfare'. The brand’s slogan is 'Set Your Heart Free', which aims to relieve people's anxiety, encourages people to pursue their inter-subjectivity and bravely pursue the realization of self-value. EDUAIMONIA will provide a unique environment to let people enjoy coffee from all over the world, allowing people to experience activities in specific areas, rearrange their emotions, stimulate people's brain through the environment and event, and spread creative factors.