Vaping is becoming quite popular among Singaporean youths. Most people think that it is less harmful than smoking normal cigarettes. However, according to research, vaping can actually harm your lungs and brains and are actually as bad as normal cigarettes. Vape Somemore is a campaign that spreads awareness about the dangers of vape. It aims to educate Singaporean youths about how vaping is not as safe as they think and uses the concept of irony and dry humour to convey the message.

 

As the main target audiences are Singaporeans youth, “Vape Somemore”  is like a Singlish (Singapore English) way of threatening someone. This iconic name hopes to capture the attention of audiences as usually an anti vaping/smoking campaign’s name is: “no smoking”, “anti vape”, etc… The entire tone of the campaign will be something different from what is usually seen.