With Gen-Z being more and more disconnected with their cultural heritage, we wanted to give a platform that acts like a bridge to connect the line between them. In hope to preserve the tradition, and at the same time, bring the excitement of playing and socializing with

their peers.

 

Dolan Yok campaign purpose is to re-introduce the traditional toys that were popular with younger kids in the early 2000’s. The author believes that these toys can bring many peers together and acts as an icebreaker to socially interact with one another without feeling awkward. These toys can also make them aware about their heritage and indirectly preserve the toys for future generations. With the main target audience of Indonesian who are in the age of 10 till 16, this campaign will let them experience the fun in playing back when the world is simple, before the digital era.