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Lu, Yujian

Illustration & Typography, Photography & Videography

Yujian grew up in street and Hip-Hop culture. Nearly five years of tattoo experience gave him a non-traditional aesthetic system. He likes all unrestrained, "crazy" works.

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Tatt

Branding, Campaign

Recently, street culture has ceased to be a niche culture, we can see many tattoos in various public places. Although tattoo culture has existed for hundreds of years and is still evolving, there is still a certain amount of public prejudice against this branch of subculture.

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The aim of my work is to educate the public about tattoo culture and to change as much as possible the prejudices of the public about the subculture. Through a series of tattoo festivals and publications to promote the helpful influence of tattoos - how tattoos can be a positive influence in people's daily life. And to promote the development of other subcultures. By combining graphic design with street art, I believe it will be possible to make the public want to accept and understand tattoo culture as much as possible.

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Image 1 - Mockup: Mockups-Design.com | Image 2 - Mockup: Mockups-Design.com | Image 3 - Background image: Pixel Buddha | Image 4 - Mockup: Mockups-Design.com

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