
Gong simi wei
Branding, Illustration
In Singapore, "Hokkien" is named after the Fujian province, even though it is not a common tongue throughout the province. Internationally, this language is better known as the Minnan language. Many Singaporeans lost knowledge of their mother tongues—Hokkien, Teochew, Hakka and others—as well as their connection to grandparents and elders who spoke exclusively in those dialects. I believe that it is important to preserve our cultures and heritage as once these disappear, they will be gone forever.
“Gong simi wei” stands for what are you talking about in Singapore Hokkien. This project aims to address the problem of the younger generation not knowing how to speak “dialects” and is focused mainly on Singapore Hokkien. Sharing will be done mostly on Instagram which is one of the more popular social media platforms Gen Z uses these days. IG: @gongsimiwei





Image 1 - Mockups: Freepik | Image 2 - Mockups: Freepik | Image 3 - Mockups: Freepik | Image 4 - Mockups: Freepik | Image 5 - Mockups: Freepik