Social awkwardness is a common trait among introverts. However, it is often overlooked as a temporary awkward moment in friendships during a physical gathering. The root cause of social awkwardness often stems from overanalyzing and overthinking. Awkwardness in the mind, a performance in disguise. Such self assumptions when prolonged could cause individuals to decrease in self-confidence and increase in self-doubt. This could result in speech disorder and an increase in tension in a friendship, for both parties - socially awkward individuals and friends.

 

‘The Unwanted Silence’ symbolizes a silence that is loud but unwanted. A campaign compromising of 3 touchpoints - Poster, Installation & Website. Designed with unperfected typography and blurred effect as a representation of the unknown and hidden self. A campaign that aims to increase awareness about the root cause of social awkwardness and provide community support, guiding individuals out of this tricky mind situation.