Kelly Patricia
Branding, Advertising, Publication, Illustration & Typography
An enthusiastic and dedicated individual. She has a high interest in publication design and social media content. In her work, she likes to play with colour and always pays attention to details.
Too Good To
Be True
Publication, Illustration
Too Good To Be True is a project aimed to create an awareness for people unconsciously in toxic relationships. Younger generations are too fantasied by fairy-tale love stories, sometimes till they did not realise that what they are facing is a poison for them. This project targeted young adults with the age range from 18-24 years, mostly girls, where they easily fall in love but find it hard to leave, even taking years for them to realise and its effects on their mental health.
With the theme of fantasy and magic, this sarcastically toned zine consists of 6 magic spells which symbolise the 6 different types of toxic people. Readers can scan the QR code to see the “monster” that the witch will create for each spell. To support the zine, there will be a website, installation as well as a bundle package.
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full version
Image 1 - Mockup: Envato, Image: Envato | Image 2 - Mockup: Envato, Image: Shutterstock | Image 3 - Image: Envato | Image 4 - Mockup: Envato