Branding, Illustration & Typography

Kena Rindoe is an annual food, music, and art festival held during Indonesia’s Independence day in Singapore. The name itself means “being missed” and is a play on Singaporean and Indonesian slang.

Homesickness has been an issue for international students and migrants living in a foreign country which could result in feeling isolated and losing a sense of belonging. Therefore, this project aims to bring a familiar atmosphere and a sense of home away from home. It also allows the introduction and exchange of cultural artefacts with local Singaporeans and visitors. Inspired by the ambiance of Indonesia, the visuals adopt non-mainstream artefacts to create a nostalgic essence that is flamboyant, kitschy yet vibrant!