NomNom

Branding, Illustration

NomNom is a non-profit and educational campaign that promotes and encourages healthy eating to elementary students all over Indonesia. Indonesia has an unhealthy culture called Jajan which translates to snacking. It starts from a very young age. It has caused significant damage, like malnutrition and stunting to the younger generation.

NomNom works with the local Ministry of Education to work through elementary schools. NomNom provides a reusable lunch box for every student that’s filled with flashcards; recipes, trivias, and activity cards, and stickers. The cards will promote a healthy lifestyle and a closer familial bond. So that students could build a healthier snacking habit while changing the stigma of vegetables as being unappetizing. The stickers are to serve a decorative and educational purpose. NomNom wants the younger generation to understand that vegetables are also fun. NomNom will be open for donations on their website to provide meals for less fortunate children.