'Gado' is a social media campaign and exhibition to debunk the stigma of "Bahasa Gado Gado", which roughly translates to Gado Gado Language has become a negative connotation for someone who mixed two or three languages (especially English) in a sentence. In other words, bilingual people are perceived and judged as someone who is not proud of their own country, Indonesia, by speaking a foreign language. As a result, many Indonesians are afraid to express their opinions in any language they are comfortable with.

 

Therefore, Gado will provide a safe space and create an open conversation for people to express themselves freely in any language they want and give a new perspective that speaking in a foreign language does not make someone less Indonesian. Gado will utilize the Instagram comments as part of its activation and invite influencers to hold talks and physical exhibitions to further the message.