
Give Them a Break
Branding, Campaign
Give Them a Break is a self-reminder kit made for teenagers especially students by educating them about the toxic side of the cancel culture. Cancel culture aims to take away the voice of those who make mistakes, prohibiting them from acknowledging and learning from their mistakes, especially teenagers who are bound to make mistakes. However, it doesn't mean we are giving them a free pass to keep making those mistakes.
The kit was made in a form of phone packaging since it is the place where the cancel culture mostly happens in our phones. Through GTAB, we want to bring awareness and let people know that mistakes are the things that make us human. It shouldn’t be the one that defines us forever. To create a better and equal world, Let’s build a system of accountability that champions growth and leaves space for betterment.





Image 1 - Original artworks: AliExpress, Kiss Png, and Hamari Web | Image 4 - Mockup: Unblast; Original artworks by AliExpress and Hamari Web | Image 5 - Mockup:PixelBuddha